Who is this course for?
Aimed at any start-ups or small businesses that are promoting themselves on social media and
are not seeing results, as well as those who need help with knowing how to create posts that are
engaging and eye-catching.
No prior social media experience is required to attend the training, but it is advantageous to
already have your various social media platform business accounts set up and be posting content
to get the most from this session.
Overview:
Grabbing your audience’s attention is becoming more and more difficult on social media with so
many competitive posts on Facebook, Instagram, LinkedIn and other platforms filling up your
potential client’s news feed.
Are you a well-recommended company that posts consistent, engaging content on your social
media platforms to demonstrate to potential clients that you are reliable, trustworthy and very
capable to help them with their needs?
We will share great ideas on how to become well recommended and stand out from the crowd
and stop those viewers from simply scrolling past!
Learning objectives:
● You’ll gain insight and some key foundational skills so that you can write engaging posts
that will attract potential clients.
● Create and use a marketing strategy to achieve your goals and how to grow your
audience.
● Start to use free apps like Canva and Boosted to create your social media campaigns,
other post visuals and photos.