Who is this webinar for?
Whether you are thinking about setting up a business or are at an early stage and trading, you
must spend some time understanding your customers. This course will take you through the
different types of behaviour that your customers will exhibit.
Overview:
We can explore the patterns in behaviour and look more closely at how we decide who our key
customers are and what they need. This course will walk you through the key elements of
customer segmentation so that you will be able to target your key customers more effectively and
drive revenue.
Agenda:
During this training, we will go over:
• Understanding the key types of customer behaviour
• What affects customer behaviour
• The customer segmentation model
• How to choose your segments
• Producing customer personas
• Choosing the right marketing channels